Bright Gradient

Privacy policy

What personal information do we collect?

The personal information we collect includes names, E-mail addresses, billing and delivery addresses, telephone numbers, genders, ages, product selections and preferences, order numbers, billing information, payment details and shopping preferences.

We also collect:

  • Details of your interactions with us by phone and online, such as details of any comments, requests or complaints you make, purchases you made, items viewed or added to your basket, products you show interest in, when you contact us.

 

How do we use the personal data we collect?

We use personal data to fulfil product orders, perform our service, enable order status tracking, and to send relevant promotional content which we think you'll love, via email and text. We collect personal information in a few ways, some information you provide directly to us and others we may get from your device, depending on how you have configured your device settings.

When our customers order one of our products or services we collect and maintain their name, e-mail addresses, billing addresses, delivery addresses, telephone numbers, product selections, order numbers, payment details via our website. We collect data to support our market research and understand the interests of our visitors. For example we monitor the level of activity of different user groups on our site (how many people are on the site, which products are their favourites and which countries we get the most traffic from etc.)

All of this supports us in our work to improve our products and services.

 

Why do we use the personal information we collect?

Our primary goal in collecting personal information is to provide our visitors a quality, personalised experience and to improve the way we design new products such as to project trends and optimise product development.

Respond to your queries, refund requests and complaints, and to keep a records of these to inform any future communication with us and to demonstrate how we communicated with you. We do this as required by our contractual and legal obligations to you, and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.

Protect our business and your account from illegal activities, such as maintaining security safeguards.

 

Send you relevant, personalised communications by email in relation to updates, offers, services and products.

 You are free to opt out of hearing from us by email at any time.

Display the most interesting content to you on our website, we’ll use data we hold about your favourite products.

To develop, improve services and products we provide to you.

Send you survey and feedback requests to help improve and make our products or services more relevant to you.

 

How does the law protect your privacy?

Beyond our commitments as explained in this Privacy Policy, your privacy is also protected by law. Here’s how that works.

Data Protection laws allow us to use personal information only if we have a proper reason for doing so. The proper reasons the law permits are when we: have received your consent, need to fulfil our legal duties, have a legitimate interest that the law recognises.

How do we protect your personal data?

We continuously work to treat your data with the greatest care and to take all appropriate steps to protect it.

Who do we share your personal data with?

We do not sell, rent or trade any personal information.

We need to provide certain information to certain trusted third parties who assist us in providing our products and services and developing our markets. For example, we use third party service providers to enable payment,  Whenever we transfer personal information to third parties, we only provide the information they need to perform their services, and they are only permitted by contract to use the data for the purposes set out in this privacy policy.